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Horoscopes are becoming so ubiquitous that Gen Z podcasts on other topics will even, at times, dive into the world of astrology. The show evokes the memories of the golden age of teleshopping and icons such as Walter Mercado, who founded the first call center based on astrology, and Susan Miller, who is famous for her accurate and constant advice in magazines and on the internet.įind horoscopes in France on La Fabuleuse Tune in weekly for informative and funny episodes filled with special guests, audience interaction, current events, and memes. With visual and sonic aesthetics reminiscent of the ’90s, Central de Astrologia features internet astrologer Bruna Paludo, otherwise known as Madama Br000na, in discussions about astrology, self-care, and daily life issues. This podcast’s aesthetic is that of a classic telephone shopline from the ’90s: “bringing everything that heaven can offer you each week for the modest price of your attention.” It’s a lighter, almost satirical take on the horoscope. Now ringing up those in Brazil who love advice, horoscopes, and a nostalgic aesthetic: The stars have aligned to bring you the Original Spotify podcast Central de Astrologia, which launched in September.
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The show mixes humor and practical astrology with basic concepts to help listeners in their daily lives.ĭial in to Central de Astrologia in Brazil “The younger generations have innate curiosity and turn to astrology because they have many questions to which they cannot find an answer in a broken physical world,” the duo explained.ĭuring the podcast, the two also read stories from the audience and give advice using tarot cards. They also believe that being a witch requires them to connect with the energy of the universe to better know themselves, discover the magic within them, develop it, and grow to be better people. It centers on being rebellious while accepting there are things we cannot control. Each Monday, these magical hosts warmly and humorously guide listeners through the astrological climate of the week and the keys to face it with harmony according to tarot, horoscope, or astrological chart.įor Mika and Fer, being a witch is not just a hobby it’s a way of life. Witch, Please debuted in August as a weekly exclusive Spanish-language Spotify production hosted by the witch, tarot reader, and astrologer Mika Vidente alongside apprentice and friend Fer Aldre. Turn up the magic with Witch, Please in Mexico and Colombia And while each differs in its approach and style, they offer something similar: a message from the universe. and in Mexico, especially among Gen Z, who are proving to be rabid connoisseurs of horoscopes.īeyond Horoscope Today is a global landscape of future-focused shows featuring witches or tarot readings or-more simply-groups of friends discussing their star charts, many of which have a Gen Z host, audience, or theme. The first localization of Parcast’s show-meaning it’s not only translated, but also has unique horoscopes and messages for its Spanish audience-was prompted by the success of the original in the U.S. In September, Parcast and Spotify brought Horoscope Today, or Tu Horóscopo de Hoy, to listeners in Spain. (There’s even a feed available in Australia and New Zealand that publishes the U.S.’s episodes a day early to account for the time change.) Since then, the show has been adapted into local languages for listeners in Brazil, Mexico, India, Indonesia, and Germany.
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More recently, horoscopes and astrology found their way into pop culture, and over the past few years, onto the soundscape that is podcasts.īack in September 2019, Spotify and Parcast launched Horoscope Today, a daily podcast that gives listeners a personal forecast-one for each of the 12 signs per day, 365 days a year. Is Mercury in retrograde? What does your star chart say? Throughout history and across cultures, people have looked to the heavens for insights and inspiration to bring back to their daily lives.